Innovation & Creative Strategy of Fletcher-Samples for Students

Question: Discuss about the Innovation and Creative working strategic perspective of Fletcher Building. Answer: Introduction This repot consist of various innovation and creative management technique which are used by organizations to achieve its set objective and goals with a view to satisfy their clients. Innovation and creation are the concept and frameworks for the organizational change from the strategic perspective. In this report, study has been prepared on innovation and creative working strategic perspective of Fletcher Building. This organization has been selected due to its wide range of innovative and creative in the business value chain activities. This company has been running its business on international and domestic level and distributor of world leading building constructors. Innovation could be defined as discovering of new ideas and methods which will keep user one step ahead from its earlier plan. Organizational innovation and changes are the most critical aspect which should be adopted by each and every organizations on consistent basis with a view to enhance business functioning. It is described as adoption of an idea or behavior that is new to the organization. Ideally, these changes emerged in the business organization due to the effectiveness of working behavior of employees and how far they make efforts to increase the productivity. However, Innovation and creativity and their contemporary application in value chain activities of organizations would make changes in its existing policies and frameworks by adopting new strategic plans. Contemporary concepts of innovation and organizational change Innovation and creation are the key aspect to make changes in the existing value chain activities and sustainability of organization. The main impact of innovation and organizational change would be seen on the basis of employees resistance and initial investment made by company. In addition to this, it is also further observed those employees and other process managers needs to adopt newly developed innovations and creative activities with a view to encounter existing problems and creating core competency in working channel of organizations. Ideally this innovation and creation are the consistent demanding activities if company wants to keep its business ahead of others in the market (Anderson, Poto?nik, Zhou, 2014). However, the main hurdles which arise with the organizational changes and innovation are related to the rigidness of employees with these changes. These innovation and strategic plans are adopted by the top management with a view to create core competency and keeping bu siness ahead from those of others in the market. However, the impact of innovation and organizational change could be observed by implementing Portals five factors analysis. This will surely help Key managerial person to evaluate buying behavior of buyers, suppliers strength, existing rivalry in the market and substitution of products offered in the market and threat of new entrants after implementation of innovation and organizational change. However, some time with the effectiveness of employee functioning, innovation and creation of working system is developed in companys own value chain activities. For instance, employees working in value chain activities would take less time to complete task as compared to the normal time involved in completion of set activities. However, these would only be made when innovation and creativity plan are properly implemented in organizations (Renko, et al. 015). Role of innovation and organizational changes assessed Ideally, Innovation and organizational changes are used in organizations to overcome the life cycle stage problems of company in market. This is evaluated that if company wants to run its business on sustainable basis then it needs to adopt new innovative strategies and creative ideas in its business process system. This will help organization to create core competency in its business functions and will increase its profitability throughout the time (Sealy, Doldor, Vinnicombe, 2016). Three forms of innovation and organizational changes There are three ascending tiers of creativity and innovation that can be pursued to make effective level of economic changes. These are product innovation, service innovation and process innovation Product innovation This is related to make improvement in existing products and value chain activities of organizations. If company make consistent innovation in its products and services then it will surely mitigate the life cycle stage growth problems. It will not only increase companys sell but also enhance the brand image of company. Service innovation This is related with modification and innovation in its existing services a view to offer customized products to clients. Company could do it by hiring new experts to discharge existing functions and services for the betterment of clients satisfaction. Process innovation In this process of innovation, company would make changes in its existing value chain activities by introducing new ERP system and new technologies to make betterment in its existing value chain activities. Two contemporary Innovation frameworks It is a global, scalable platform created to harness the creative talents of employees while establishment of nexus between corporate strategies and innovation technique (Anderson, Poto?nik, Zhou, 2014). Leading innovation frameworks L E A D Learn Experiment Adjust Distribute In organizational changes, it will be asked from employees various thoughts and ideas to make changes in its existing process with a view to increase productivity of organizations. Each and every employee must be indulged in using scientific method to identify, test and analysis the particular process system. Top management will identify the new finding of employee and will adjust innovation with their own insights, and implement beta test in determined approach. After developing new innovative strategies, Top management of organizations will go to the market and implement its innovative technique and innovation with a view to keep itself ahead of market. Innovation delivery frameworks Review of clients needs Existing services offered by Fletcher Building Gap analysis of process system New innovative strategies Execute strategy Changes in existing structure and value chain activities to make customized products and services. Top management would be more inclined towards providing best services through its enterprises resources planning strategies. Changes in existing system and proposed system. Adoption of new enterprises resources planning technique with a view to reduce the time involved in communication between employees Install an effective cloud based system which would help all the employees. (Hodge Ratten, 2015). Factors that foster innovation and creativity There are various factors which foster creativity and innovation are training and development of program, instructions and leadership skills implemented by leaders, chose of rights methods and means, acceptance of employees with newly adopted innovation strategies (Amabile and Pratt, 2016). In addition to this, if top management has implemented proper level of strategies then newly introduced innovative strategies could be executed in easy and determined approach (Sealy, Doldor, Vinnicombe, 2016). Innovation strategies This could be described as a plan to grow market share or profit through products and services. Innovative strategies could be described as an innovative ideas and developed process system. These strategies will keep the users one step ahead from the past knowledge and will result to make changes in existing innovative strategies and program. New Zealand innovation examples are using of enterprises resources planning by big companies and using high tech technology to accomplish set targets and goals. Ideally, there are three types of innovation strategies are developed such as sustaining innovation, efficiency innovation and market creating innovation. Sustaining innovation focus on reducing the risk involved in business. Efficiency innovation will increase the productivity and creative innovation would result to changes in existing organizational structure (Anderson, Poto?nik, Zhou, 2014). Importance of ethics This reflects how employees are indulged in analyzing existing values and ethics in their working system. Employees while delivering their services should be ethical and consistent with code of codes. Company being a separate entity created by law does not have concern about ethics and values. Employees, directors and other staff memebers are responsible in handling code of conduct, value and ethics while delivering innovative products and services to its clients (Hogan, Coote, 2014). Ethics provides the critical aspect for the proper implication of innovative and creative business. It is observed that if organization is developing creative and innovative business process then it will have to be knowledge and process which is one step ahead from the existing knowledge. Ethics showcase that while developing proper level of innovation in research and development department there should not be any damage to other persons or following of illegal matters for the betterment of organizatio ns and economic environment at large. The value and ethics of innovation and creativity will be to evaluate by using its internal and external factors in the market. Value and ethics should not be compromised with Innovation and creative business process of company. However, it is evaluated that if these values and ethics are followed in proper manner then it will hamper the sustainability of company in long run (McLaughlin, 2016). Therefore, it could be inferred that if company proper level of ethics in the bsuienss then it will increase increase the brand image of company and long run sustainability of the company in business industry. Resistance to change Change is inevitable if company wants to cope up with rivals strategies in market. However, employees feels demotivated whenever a company implements new process system and install new working software. For instance, G.E. Capital installed Cyber computing system in its process system in 2001 with a view to reduce the complexity and manual work. However, with the complexity of new system, many employees and workers left the office and increased the overall employee turnover. This level of impact on the business is considered as resistance to change. Nonetheless, company could overcome these problems by implementing proper training development program accompanied with reward system to motivate employees for new adopted system (Anderson, Poto?nik, Zhou, 2014). Impact on physical and mental behavior of employees from the implemented change It is observed that most of the employees in organization are rigid to the change. However, when changes in value chain activities is introduced by the organization then employee has to go through the tough working channel and has to adapt themselves with new system process. The changes in workplace and working conditions of organization may result to mental disorder, demotivation and negative working capacity. However, if proper level of training and development program is implemented then employees may adapt with the adopted changes in the value chain activities of organization. Explanation for link between innovation and change It is basic to evaluate that change is related to the innovative thinking and its implementation in the organization. It is required to implement proper level of strategies with a view to establish acceptable organizational culture. Key managerial person needs to understand organizational factors and rigidness of employees with the changes. Therefore, top management should identify all the internal and external factors of organization while executing innovation and creation in the business functioning. Therefore, it is observed that top management needs to establish proper nexus between organizational development and employees welfare (Pratt, 2008). Role of leadership Leaders are the person who makes all the strategic decision for the betterment of organization. It is considered that leaders have to evaluate what their followers wants from the organizations. For instance, it is required to understand the basic needs of employees and fulfill them if a leader wants to get the work done by its followers. However, execution of innovative technique and strategies in organizations brings several changes and renders employees in complex situation in their working due to the rigid working conditions. Therefore, it could be inferred that execution of innovative strategies and changes in organizational process system could be done in smooth manner only when employees are given proper level of guidance and training by their leaders. Leaders indulged in conducting new program and training sessions for its employees if new innovative strategies and plans are implemented in process system of organizations (Anderson, Poto?nik, Zhou, 2014). Different leadership styles There are several leadership styles such as autocratic, democratic and other leadership styles which should be followed by leaders. However, it is observed that each and every leadership strategies should be followed by leaders in its particular value chain activities while implementing new strategies (Renko, et al. 2015). Resistance to change is discussed The main impact of innovation and creation would be seen on the productivity and effectiveness of business functioning. It is evaluated that if employees are rigid to change then the true outcome of innovation and creativity would be negative. Kurt Lewins change Model In this model change concept in business process system is introduced which is accompanied by three important factors named unfreezing, changing and refreezing. This model helps top management to determine the actual needs and demand of innovation and change in the business. Therefore, as per the Kurt Lewins change Model if company wants to introduce new change in the existing process system and innovative ideas in its particular working system then it should come up with particular strategies and formulated plans in determined approach (Hogan, Coote, 2014). Conclusion This report has been prepared newly introduced innovative and creative plans. This report has shown how innovation could make effective changes in the existing business functioning of organizations. However, it is further observed that if company fails to plan proper level of management plans for implementing new innovative ideas and strategic plans then this would surely reduce the complexity in the implementing new innovative ideas. These innovative ideas and creative thinking will help organization to create core competency in its business. Now in the end, it could be inferred that innovation and creative ideas are the fundamental concept which are the imperative to the organization and their successful accomplishment set objectives and goals. References Amabile, T.M. Pratt, M.G., (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning.Research in Organizational Behavior,36, pp.157-183. Anderson, N., Poto?nik, K. Zhou, J., (2014). Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework.Journal of Management,40(5), pp.1297-1333. Hodge, J. Ratten, V., (2015). Time pressure and improvisation: enhancing creativity, adaption and innovation at high speed.Development and Learning in Organizations: An International Journal,29(6), pp.7-9. Hogan, S.J. Coote, L.V., (2014). Organizational culture, innovation, and performance: A test of Schein's model.Journal of Business Research,67(8), pp.1609-1621. McLaughlin, I.A., (2016). Strategic Human Resource Management Report-Morrisons Supermarket. Pratt, A.C., (2008). Innovation and creativity.The sage companion to the city, pp.226-297. Sealy, R., Doldor, E. Vinnicombe, S., (2016). Female FTSE Report 2016-Women on Boards: Taking stock of where we are. Wang, C.J. Tsai, C.Y., (2014). Managing innovation and creativity in organizations: an empirical study of service industries in Taiwan.Service Business,8(2), p.313. Renko, M., El Tarabishy, A., Carsrud, A. L., Brnnback, M. (2015). Understanding and measuring entrepreneurial leadership style.Journal of Small Business Management,53(1), 54-74.